NBA 2K has become as much as an influence and integral part of basketball culture — as it is inspired by it — and so much so, that it almost perfectly reflects the current blend of the digital and physical world of gaming in 2021.
The game’s integration of sports, music and fashion is nearly seamless, bridging the gap between the virtual world and reality with real world in-game apparel and sneaker drops. NBA 2K’s wide appeal and mainstream acceptance can be contributed to its fitting emulation of basketball culture in the game beyond basketball, like having in-game sneaker releases and soundtracks curated by artists like Travis Scott and Pharrell.
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