From Photographer for Odd Future to Starting His Own Skate Brand AMFM | Diaries: Sagan Lockhart

Sagan Lockhart likes to stay behind the scenes and he’s really good at it. He used to be the unofficial photographer for OFWGKTA and official tour manager for Earl Sweatshirt. Then he learned that his knack to earn the trust of the next wave of artists (Playboi Carti, Mac Miller, Freddie Gibbs) and take candid photographs of them made him the perfect marketing specialist for brands like HUF. Today he’s running his own skate brand AMFM to ensure that skaters get the best quality goods while having fun with their friends.

0:00 Intro
1:28 Sagan’s skill of candid photography with artists
2:03 Transition from working on Fairfax to doing marketing at Diamond Supply and HUF
3:12 Start of AMFM in 2020
3:44 Creating and designing quality goods for skaters
4:18 Seeing Sounds Series
5:08 The goal is to make good stuff with his friends

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