Diamonds From The Dirt delves into the deep-rooted connection between UK rap and jewellery culture, highlighting the prominent artists who source their custom pieces from these respected jewellers and illustrating how they have become symbols of success and self-expression. Through their stories, the film illustrates the relentless focus, creativity, and determination that have propelled these jewellers to the forefront of the industry worldwide.
The documentary unveils the stories of the trailblazing jewellers shaping today’s industry, including Cheifer, A Jewellers, LB Jewelers, Local Kettle Brothers, and Ice Jewlz. Their journeys have been far from straightforward, and the film candidly captures the challenges, setbacks, and perseverance that have defined their success and established them in an industry historically dominated by longstanding institutions.
The film, executively produced by GRM CEO and founder Koby ‘Post’ Hagan, explores the evolution of Hatton Garden, London’s historic jewellery quarter, which has undergone a significant transformation, with Black entrepreneurs carving out a dominant presence in this prestigious space.
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