Cheb Moha wasn’t always designing, taking photos or directing, speaking on his first love he says, “Growing up, football was my main priority in life.” This passion turned into reality when he received a sports scholarship at a university in Canada but after being dropped from the team, he was faced with spare time to focus on other outlets. Here is where he found photography. Bringing his cultural identity to shoots with the likes of Majid Jordan and Pharrell, his images have been featured in several high-profile publications. “I was going out every day taking pictures. That was my life,” he explains on his journey as a photographer. “I never knew it’ll lead to this moment where it’s actually a job now.”
For the Dubai-based multi-hyphenate creative, the city is a melting pot for emerging talent. This bubbling scene continues to inspire his work across a range of projects as well as providing a unique perspective to global campaigns. “I can create based on my existence here,” he explains. “Whether it’s places I go to hang out, where I like to eat, what I like to do. It’s like we’re best friends, me and Dubai.”
In the latest installment of HYPEBEAST Diaries, we follow a day in the life of Cheb Moha as he shines a light on Dubai’s hottest creative and cultural hubs.
