What is MSCHF? Who are MSCHF? Performance Artists? Streetwear Mavens? A bunch of pranksters? The only way to truly find out is to go straight to the source. And even then it’s a little confusing. But like everything else the collective puts out – that seems to be done exactly by design.
On this episode, host Angelo Baque (Founder, Awake NY) sits down with Lukas Bentel and Kevin Wiesner – two members of the enigmatic group behind the Big Red Boot, Satan Shoes, and 88 Holes – to try and piece it all together.
PLUS
Angelo speaks with Sira, a multi-disciplinary artist out of NYC and her mentor, Ebonie Ward – CEO of the management firm 11th and Co – about the importance of mentorship and how you can use the relationship to navigate to success.
This season of Business of HYPE is sponsored by Bulleit Frontier Whiskey.
BULLEIT BOURBON Kentucky Straight Bourbon Whiskey. 45% Alc/Vol. The Bulleit Distilling Co., Louisville, KY. Please Drink Responsibly.
MSCHF TIME CODE
00:00 Intro
00:44 What is MSCHF?
6:34 Breaking away from the art school to gallery pipeline
10:03 The origins of MSCHF
19:00 MSCHF’s collective artistic process
24:20 An affinity towards absurdism
27:55 Advice for the come up
36:33 The Mentor’s Mentor – Sira and Ebonie Ward – Sponsored by Bulleit
38:29 Navigating the challenges of being a young musician with a mentor at your side
44:09 Advice for young musicians
45:51 Paying mentorship forward
48:08 Final words of wisdom
Executive Producer – Kyle Reyes
Director – Jon Fusco
Producer – Alejandra Zelaya, Jenny Fu
Director of Photography – Julius Ignacio
Gaffer – John Izarpate
Grip – Rick Lim
1st AC – Brian Nguyen
Set Design – Lucy Hislop
Production Assistant – Tealoni Butler
Editor – Jon Fusco
Special Thanks
Sarah Schecker
Sophie Schieli
#business #hypebeast #fashion
