When legendary Nike footwear designer Tinker Hatfield introduced the concept of the Nike Air Max 1 in 1987, it was not well received by his colleagues. Like many ideas that are ahead of their time, others thought the running shoe was too risky and that Hatfield had pushed it too far. Cut to today, over three decades later, and the Air Max 1 is one of the most iconic and beloved silhouettes in Nike’s arsenal.
It’s popular among celebrities and athletes, has been refreshed with numerous collaborations and colorways, and even has a day that’s dedicated entirely to celebrating the model. The latest installment of Behind the HYPE shares how the Air Max 1 went from a controversial running shoe to one of the most influential sneakers of all time.
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