From LL Cool J to Run DMC to Diddy, you can’t tell the story of ’90s hip-hop without Starter…and now in present day the brand continues to innovate. But it all started in the 1990’s. Throughout the decade’s early years, Starter’s satin button-up jackets and windbreakers dominated amongst the era’s biggest artists. Between ’90s nostalgia, timeless athletic wear, and a contemporary streetwear ascendance, this is how Starter keeps athletes, artists and brands “looking for the star.”

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